We sat down with Guillaume 'Gee' Schmidt and alongside with Edson Sabajo, Schmidt established Patta in 2004, and the brand quickly gained recognition for its unique designs and collaborations within the global streetwear scene. Patta has become synonymous with urban culture, releasing clothing, footwear, and accessories that resonate with fans worldwide. Schmidt's contributions to Patta's success have been significant, helping to shape its identity and influence within the fashion industry.